It’s a mobile-first world, so mobile application is still one of the critical channels that business organizations use to interact, communicate, and taking care of their customers as well as potential customers. New technologies and digital transformations offers businesses new opportunities as well as challenges in the quest of attract and retain new customers. The challenge here is that there is a discrepancy between custom-tailored service experience and mass personalization aimed at customers. Without unique and personalized experience, it would be difficult to make your mobile app stand out among the already crowded app market place. Machine learning technology helps business to achieve the personalization goals, distinct themselves from mass personalization, providing customers an awesome, tailored made app using experience. Moreover, machine learning technology allows companies to create algorithm and application that can simulate human conversation and assisting them with many daily trivial tasks.