Each year, new trends and technologies emerged and form the environment that web application development companies found themselves in. We’re already half way in 2019 and this new era of digital transformation will continue to set trend with the incorporation of new technologies such as AI and Machine Learning as well as Blockchain influencing the global economy.
As a business owner, when it comes to web technology, it’s important that you choose the right technologies in order to improve your product’s performance, and usability to provide customers with a unique, interesting, and highly personalized experience. Staying on top of the latest web development trends could offers businesses a competitive edge to stay ahead in the new ear of digital economy.
Specifically, software development companies are always looking out for ways to adapt in the increasingly competitive world of web development. Thus, it’s important that software development companies keep an eyes on the web development trends that shape 2019 as well as the coming years.
In this article, we look at the new Web development trends that are expected to dominate the Web development industry in the latter half of 2019 and the coming years.
1. AI and Machine Learning Technology
Artificial Intelligence (AI) and Machine Learning (ML) Technologies is becoming more and more popular in web development, particularly for e-commerce companies who seeking to continually provide interesting and personalized experience to their consumers shopping online. Successful e-commerce companies would actively seek to develop and integrate innovative technologies to their website development such as: Chat-bots, Voice Search, and other AI & ML powered solutions such as business intelligence and analytics. There are many ways AI and ML technologies can provide added value to business web development including:
- Provide a more relevant and personalized online shopping experience
- Taking care of customer service better
- More effective marketing campaigns.
- Improve business analytics and intelligence
Incorporating AI and Machine Learning technologies into web development will not only make the experience better and more personalized to customers, but it also makes the navigation through the website becomes easier and more convenient – providing customers with a perfect online browsing experience.
For the time being, we also witness the rise of voice search and virtual assistants (e.g. Amazon Alexa, Echo) assist customers with their online shopping tasks and helped business engage with their customers easier than ever.
2. Single Page Application
Overall, SPA provides users with a better browsing experience together with a better performance and is a great choice when it comes to web development – being responsive with minimal interruption and work seamlessly across a range of devices including mobile, tablet, and desktop/laptop devices.
3. Mobile-Friendly Website & AMP
In the new era of digital economy, people are increasingly spending more time using their mobile devices to access the internet. According to Statista, over half of all internet traffic (approximately 52.2%) is now coming from Mobile devices and tablets. Thus, it’s important for developers to build their website mobile-friendly and meeting the mobile-first requirements. AMP is an initiative which enables web page to load super-fast by removing unnecessary scripts that slowing them down, providing content to users near instantaneously.
According to ampproject.org: “Accelerated Mobile Pages (AMP) is an open-source initiatives that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone” 
As web traffic and internet access gradually moving towards mobile devices, the adoption of AMP in web development is expected to increase in the coming years.
4. Motion UI
Among the new technologies for web development, Motion UI stands out as a highly promising concepts due to its ability to allow smooth transitional effects on the UI (user interface). Motion UI direct user’s attentions to the areas which need their focus and also helps users to easily find the information they need by pointing at the right area.
5. Progressive Web App (PWA)
Progressive Web Apps (PWAs) provide many amazing benefits to business and customers as PWA is an innovative solution in web development and they are fast, compact, and reliable. PWAs provide consumers an experience very much similar to mobile-app without required users to perform any installations by logging on to Apple app store or Google Play store. Due to those attractive features, many big companies in E-commerce and social Media have made their transitions to PWA.
Read more about PWA and its benefits in our previous blog post HERE.
Last but not least, cyber security has always been one of the hottest topic in web development and it won’t disappear anytime soon – due to the fact that it is not an additional item stacked in to a website, but critical in every decision and process. Data theft, malware, hacking and other malicious attacks are some of the security threats that can cause a devastation to the entire website and business.
With that in mind, development companies and developers as well as customer companies need to proactively strengthen and apply security measures into their development to protect customers’ websites from potential vulnerabilities and cyber-attacks.
The web development industry is constantly evolving with new technologies trends including frameworks, design standards, etc. together fulfilling a mobile first requirement that is required of in the new digital economy. Keeping up with the current technologies is a good thing, but a heads-up on the new trends of the future is what help businesses staying ahead of competition.
With the advancement of new technologies, the web development industry is anticipated to continue thriving, innovating, and driving business growth in 2019 and the coming years.