TPP Software is seeking an experienced Digital Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in digital marketing, with a strong focus on B2B and/or SaaS software marketing, and a deep understanding of SEO and lead generation.
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy with a focus on SEO
- Execute and manage digital marketing campaigns across multiple channels, including email, social media, and paid advertising (using tools such as Hubspot, Google Ads, Facebook Business, etc.)
- Collaborate with internal teams to ensure messaging consistency across all digital channels and improve overall SEO performance
- Monitor and analyze the website traffic and social media metrics, track success, and make data-driven decisions to improve lead generation
- Stay up-to-date with the latest digital marketing trends and technologies and incorporate them into the marketing strategy
- Develop and maintain relationships with key stakeholders, such as partners, vendors, and customers
- Use a variety of tactics to generate leads and drive conversions
- Produce sales and marketing materials such as company profiles, case studies, blogs, business articles, and other relevant content
- Have a good understanding of technology in general to ensure the smooth implementation of digital marketing initiatives
Requirements:
- Bachelor's degree in marketing, or a related field
- Minimum of 5 years of experience in digital marketing, with a strong focus on B2B and/or SaaS software marketing
- Proven experience in SEO and lead generation
- Experience using digital marketing tools such as Hubspot, Google Ads, SemRush, Facebook Business, etc.
- Nice to have: experience using Salesforce CRM
- Excellent project management and organizational skills
- Strong analytical skills and experience using Google Analytics, Search Console, and similar tools
- Excellent English including written and verbal communication skills