Custom Apps Development Trends: What To Look for in 2023

The realm of business applications development is in a perpetual state of flux, with technology advancements, evolving consumer preferences, and a host of other factors directly influencing software application trends. Remaining informed about these trends is critical for success in this industry. App development service providers must stay abreast of the latest developments to deliver optimal service to their clients. Likewise, content creators and producers who seek to promote their brands through app development must also remain current.

Are you prepared for the forthcoming changes in custom app development? The following list is not subjective but rather based on factual research, and outlines the top app development trends anticipated to dominate in 2023.

 Application development Trends for 2023

1. Low-code/no-code development

No-code and low-code platforms have become increasingly popular in recent years, providing non-technical employees with the tools to build applications and streamlining the software development process for businesses of all sizes. According to a report by the ISG Information Services Group, the global market for low-code no-code development platforms is valued at nearly $15 billion and is expected to quadruple in the next five years. 

Compared to full-scale IT modernization, which can take one to two years, low-code no-code tools can save up to 70% on costs, and set-up times can be as quick as three days. This has led to 66% of developers already using or planning to use no-code tools in the coming year.

Gartner predicts that developers outside of traditional IT departments will make up 75% of users of low-code development tools by 2026. In 2021, 40% of users were non-traditional developers, thanks to citizen development initiatives and executive-sponsored democratization initiatives.

As IT teams look for alternative methods for delivering services and products, low-code tools are becoming game-changers. With these tools, a less technical audience can put together innovative projects in 2023, reducing the burden on traditional developers. Experienced coders will not be required to code full-cycle applications using low-code tools because these tools provide the necessary building blocks and components for non-technical audiences to participate. By the end of 2024, citizen developers, designers, and non-technical stakeholders are expected to create more tech products and services than ever before.

2 . Artificial Intelligence

In the realm of mobile apps, AI has been limited to virtual assistants, chatbots, and photo editors. However, in 2023, we can expect more extensive incorporation of AI in mobile apps.

AI can streamline the mobile app development process by creating apps with previous data and can fix issues in real-time. It can also simulate user behavior by following established patterns.

Amazon's use of machine learning for personalized recommendations is an example of this. This opens up the possibility of AI-integrated mobile apps like translators, face recognition, and adaptive battery that can revolutionize how we control our possessions.

3. Cloud-native development

Cloud-native mobile applications provide various advantages over traditional development approaches, including better scalability, cost savings, and faster development time. Due to these advantages, many developers and companies are turning towards cloud-based mobile app development

Cloud development allows for the quick deployment of mobile apps in the cloud, enabling companies to benefit from features such as serverless computing, elastic scaling, and automated back-end services. This can result in significant cost savings for businesses, as they no longer need to maintain their own servers or pay for unused capacity. Additionally, it allows for better scalability, ensuring that the app can handle an increasing number of users without compromising performance 

Some of the companies that have adopted cloud-native mobile apps include Dropbox, Slack, and Salesforce. As we move towards 2023, it is expected that more developers will adopt cloud services and hosting to develop mobile apps, further increasing the adoption of cloud-native mobile applications

4. Progressive web applications

Progressive Web Applications (PWAs) are applications that are built using familiar web technologies like HTML, CSS, and JavaScript. These applications offer a native app-like experience with features like push notifications and the ability to work offline, which are typically found in native apps. PWAs are also built on and enhanced with modern APIs, which makes it easy to deliver improved capabilities along with reliability and the ability to install them on any device.

The advantage of PWAs lies in their ability to take advantage of the large web ecosystem, which includes plugins and community support, and the relative ease of deploying and maintaining a website, unlike native apps, which can be challenging to develop. This means that PWAs can be built quickly and easily, making them an excellent option for early-stage startups with limited funds who want to get an MVP app to market as soon as possible.

However, PWAs are not just for small companies and cash-strapped startups. Many global corporations are seeing tremendous results from switching to a PWA strategy for their users’ benefit. For instance, Twitter designed its Twitter Lite app with PWA in mind and saw a 75% increase in tweets, a 65% increase in pages per session, and a 20% decrease in bounce rate Forbes and Pinterest also designed PWAs for their businesses, with Forbes seeing a 43% increase in sessions and a 100% increase in engagement, and Pinterest's PWA brought in a 44% increase in user-driven ad revenue. Other recognizable brands like Uber and AliExpress have also adopted PWA designs in their apps.

In summary, PWAs are built with web technologies and offer a native app-like experience with features like push notifications and offline capability. They are relatively easy to build, making them a great option for early-stage startups with limited funds. Large corporations like Twitter, Forbes, and Pinterest have also seen success with PWAs in terms of increased engagement and revenue.


The field of custom app development is continuously evolving. Using outdated information from a couple of years ago to create apps will not help you stay competitive. The success of your project can be influenced significantly by current trends in the mobile app industry.

If you're a business leader in the app development sector or reseller, it's essential to treat the upcoming 2023 mobile app trends as a guidebook to gain a competitive advantage in the market. It's imperative that every developer on your team is aware of the latest mobile app development trends and incorporates them into their app development process.

Although you don't have to incorporate all trends into each app you build, it's important to have a basic understanding of the market shift, allowing you to adjust accordingly. Based on thorough research, the 4 app development trends mentioned above are projected to be the leading trends in 2023.