Software Development Services for Business Operation

As a business leader, one of the most often questions you can ask yourself is how will you leverage technology into your business operations to allow your teams to meet business objectives and achieve growth as desired?

In fact, business growth is critical for any business organization, especially newly established companies or start-ups. During the time of the pandemic, when many businesses are facing never-before-seen obstacles, growing and retaining your customer or client base and staying abreast of the competition can make a difference between a leader and a lagger in any industry. 

Still, how do business organizations spur growth at a challenging time and in difficult business conditions like today? And how can business leaders sustain that growth when it happens? 

There are many factors to a winning formula, where technology and software can play a key role. In this article, we examine some of the most popular and important tools you need for business operations, ensuring growth and a successful venture.

Sales and Marketing

Content Management System (CMS)

A CMS is a software tool for web content management, allowing the creation, and publishing of content, from the home page to blog posts encompassing the entire website infrastructure. Not only will web administrators and marketers can use CMS to manage your organization's website content, but certain CMS also allows you to access insights and analytics to help you optimize your website traffics and marketing.

Some businesses customize or develop their own CMS according to their needs, while others choose existing platforms like WordPress, Umbraco, etc. If you opt for an off-the-shelf one, you’ll usually have the option of purchasing additional plugins and add-ons to enhance your website operations and improve the user experience further.

Customer Relationship Management (CRM)

CRM is another software that is important to your business’ sales management and operations. A typical CRM system will act as a central place to store customers' contacts and information, including existing or potential customers and leads. Using CRM, you can generate reports and dashboards about your sales operations, such as sales revenue and forecast, and trends as well as other details about customers' needs and interests. You can even automate emails and resolve customers' inquiries directly from the CRM.

Salesforce is one of the most popular CRM systems capturing the largest market share, although, as with a CMS, you can have your own CRM built and customized according to your business needs and preferences. 

Email Marketing Platform

Email marketing is still perhaps one of the most effective communication channels to customers regarding news, promotional program, other marketing information, etc. Email marketing still plays an important role in growing your business operations because it allows you to get the word out in the quickest and easiest way.

There are many email marketing platforms available for planning and delivering your email campaigns. The options can range from enterprise solutions (e.g. Adobe Campaigns) to small-medium businesses (e.g. MailChimp, GetResponse, etc.). 

These tools will help you automate your marketing campaigns, and operations too, by offering reports, information on delivery, behaviors, analytics, and much more. Markets can also perform A/B testing to fine-tune their communication strategy, identifying, for example, which day of the week is more effective best when sending emails.

Internal Communication

Social Network & Messaging

It’s always vital for organizations to stay in frequent contact with their employees and between employees themselves. Now as many business organizations allow the vast majority of their team members to work from home or remotely, certain organizations are relying more on digital channels for touching base.

Microsoft Team and Slack are among the most popular messaging platforms for communicating with colleagues. In addition, instead of opting for the SaaS model like when using Slack, other enterprises can opt to build their own enterprise internal social network.

Project Management

In addition to human project managers, project management tools are essential to ensure various operations are carried out effectively and properly. Project management tools like JIRA, Trello, Asana, etc. allow managers to keep track of the project's progress and assign tasks and team members’ responsibilities.

Customer Service Chatbot

Powered by artificial intelligence (AI), chatbots can automate various tasks when it comes to customer service operations. Many of us have probably used Chatbot at one point or another, for example when we’re attempting to unsubscribe to news services like Bloomberg. Chatbot solutions are built to handle many customer queries at once 24/7 and 365, freeing up the time for human customer service representatives to resolve more complex issues. 


If growth is critical for your organization — as it is for many other businesses, small and large — then technology is the key answer. There are many tools and software to help you achieve your goals, from Project Management to CRM and chatbots. 

Need help incorporating software and technology into your business model to allow you to meet your business objectives and achieve growth? Contact us today.